Mass Communication

WSSA Welcoming Reception

Garden Terrace

All Attendees Invited

WSSA Recepción del presidente

Se invita a todos los asistentes

WSSA Breakfast & Give Back

Garden Terrace

During this break we will be asking for donations to the local food bank.

MC-01 Media Room and Media Classroom in the Digital Age

Llano

Coordinator: Mary Jackson-Pitts
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Affiliation: Dept. Radio-Television - Arkansas State University

Coordinator: Lily Zeng
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Affiliation: Dept. Radio-Television - Arkansas State University

Chairperson: Kris Kodrich, Colorado State University

How are we preparing students for the Brave New World of PR?
    - Jennifer Keller, Western Washington University
Adapting to Tech-Savvy Audiences in the Digital Era: A Case Study of Sagarmatha Television's Social Media Content Strategy
    - Prasanna Dhungana, Arkansas State University
    - Lily Zeng, Arkansas State University
Slow Down and Watch: Mixed Messaging About Memory in Prevagen TV Ads
    - Darrell L Roe, Eastern New Mexico University

MC-02 Issues in Mass Communication

Llano

Coordinator: Mary Jackson-Pitts
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Affiliation: Dept. Radio-Television - Arkansas State University

Coordinator: Lily Zeng
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Affiliation: Dept. Radio-Television - Arkansas State University

Chairperson: Jennifer Keller, Western Washington University

The Diffusion of Denali and the Resistance to Renaming Rainier: A Qualitative Case Study of Place Name Campaigns
    - Myleea Dawn Hill, Arkansas State University
    - Denise Vogel,
Thorstein Veblen in Retrospect and Prospect: How Can the Crisis Truly Act as a Trigger for the Self-Organisation of a New Resilient Systems of Mass Media and Culture Industry?
    - Mu-Jeong Kho, University College London
Social Science and Mass Communication Research as Knowledge, or the Shadows on the Wall of Plato’s Cave: An Analysis of the Objective and Subjective Epistemology
    - Q. J. Yao, Lamar University

ABS-17 (MC) Media analysis as a methodology to understand border representations

Directors

Coordinator: Anna Casaglia
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Affiliation: University of Trento

Chairperson: Laurie Trautman, Western Washington University

40 Years of the High Ross Treaty: Media, Advocacy, and Diplomacy
   - Derek Moscato, Western Washington University

Mainstream media and perceptions of the Canada-US border line: the case of the Quebec-US border
   - Elisabeth Vallet, CMR-St Jean and UQAM
   - Snell, Kristy, School of Journalism – Concordia University

Common border, common narratives? Analysis of media coverage of four COVID-19 travel measures implemented between the US and Canada
   - Andreanne Bissonnette, Western Washington University
   - Jennifer Bettis, Western Washington University

Beyond Immigration News Coverage Routines on U.S. English-language and Spanish-language Media: Reaching the Next Level of Reporting
   - Maria de los Angeles Flores, The University of Texas at El Paso

WSSA President's Luncheon

Garden Terrace

This is a ticketed event.

During this break we will be asking for donations to the local food bank.

RAS-03 San Antonio Food Bank's Urban Farm Fieldtrip

Field Trip to the San Antonio Food Bank's Urban Farm at Mission San Juan

Please join us for an amazing local experience on Friday afternoon from 2:30 to 5:30 p.m.

Sign up at the Registration Desk by 1:00 p.m. to guarantee a spot on this local trip.

The San Antonio Food Bank’s farm at Mission San Juan is actually on a National Park site. All of the San Antonio Missions, besides the Alamo, are run by the National Park System, and ours is an unusual land use agreement where we’re able to cultivate on some of its land. When the Spanish colonists arrived and established the missions almost 300 years ago, they started farming that land using acequias, which were diversion ditches inspired by Roman and Moorish irrigation techniques. We continue the same tradition by farming this land, where a portion is irrigated using the historic methods of the Spanish and the indigenous. We also focus on cultivating more drought tolerant crops that can withstand rising temperatures. What food we grow ends up going to the community in South Texas that needs it through our Food Bank distribution programs.

WSSA Business Meeting

Frio

Attendees

WSSA Executive Council

AFIT - Keynote Speaker Dr. James Galbraith

Pecos

Dr. James K. Galbraith, Ph.D.

Inflation, Sanctions, Demography: Some practical applications of evolutionary and institutional economics.

Lloyd M. Bentsen Jr. Chair in Government/Business Relations and Professor of Government
University of Texas at Austin
Lyndon B. Johnson School of Public Affairs

Click Here for Dr. Galbraith's Bio

A Facebook Concert

Presidential Suite

Coordinator: Lisa Ossian
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Affiliation: Indian Hills Community College

The Kinkaider's Song:  A Homesteader Ballad from the Nebraska Sandhills

   - Tom Isern, North Dakota State University

The family of prairie folksong tracing lineage to the gospel hymn, “Beulah Land,” is prolific. “Beulah Land” is about a place, the blissful afterlife. Prairie singers borrowed its melody and motifs to localize them to their own places on the plains, sometimes as joyful paeans to a bountiful country, other times as sardonic commentaries on a hard land. “The Kinkaider’s Song” is exceptional in that it is traceable to a particular time and place: the Kinkaider picnic of 16 August 1911, a gathering of homesteaders at the Will Davis grove, a seven-year-old tree claim near Anselmo, in northern Custer County, Nebraska. Fourteen-year-old Matilda Matthews was there and wrote for a regional newspaper, the Atkinson Graphic, “We composed a song, ‘The Kinkaider’s Song,’ and sang it.” The song resounding through the Davis grove in 1911 arose from the historical circumstances of the Kinkaid Act of 1904, which allowed homesteads of a full section, 640 acres, rather than a quarter-section, 160 acres. Its sponsor and heroic proponent, Congressman Moses P. Kinkaid, was present when the Kinkaiders sang their anthem in his honor. From there the song passed into oral tradition and the mysterious canon of Great Plains balladry. Recently discovered, the original text and circumstances of “The Kinkaider’s Song” illustrate the capacity of digitized source materials to move ballads previously anonymous into the realm of known authorship and context--an important development in the interpretation of Great Plains folksong.